Sign up to newsletter
  • it
  • logo WISE

    About WISE

    Wise boutique was founded in 2001 by two important business minds: Gianni Peroni and Federico Scalogna. The two entrepreneurs, already established in the Fashion Jet Set, have combined passion and determination to create three shops located in the historic center of Cremona. Thanks to the prestige and quality of the brands, Wise Boutique is now recognized by experts as one of the main Italian destinations for luxury fashion.

    Wise New Classic is different from any common space designed by the architect Massimo Quadri. It has the right balance between two different concepts of fashion. The first sees fashion in its most classic part, the second more modern and experimental.

    Wise Boutique Reggio Emilia is the fourth boutique of the group. Founded in 2015 and rethought with the help of the architect Baciocchi, it houses the most famous Italian designers including: Fendi, Gucci, Prada, Miu Miu and Dolce&Gabbana.

    In 2013 the group acquired a large property in the historic center of Desenzano del Garda to open what is now Wise Boutique Desenzano. A megastore with men's and women's collections signed by emerging talents and the most successful designers of Italian and international fashion houses.

    Our location

    Wise Boutique Corso Giuseppe Mazzini, 71 - 26100 Cremona (Cr)get direction
    Wise New Classic Via Mercatello, 19 - 26100 Cremona (CR)get direction
    Wise Desenzano P.za Giuseppe Malvezzi, 27 - 25015 Desenzano del Garda (BS)get direction

    Brands

    'S Max Mara
    Acne Studios
    Alexander Mc Queen
    Ami Paris
    Amiri
    Anya Hindmarch
    APC
    Balenciaga
    Bally
    Balmain
    Burberry
    Canada Goose
    Celine
    Chiara Ferragni
    Chloe'
    Coach
    Comme des Garcons
    CP Company
    Dior
    Dolce & Gabbana
    DSQUARED2
    Ermenegildo Zegna
    Etro
    Fabiana Filippi
    Fendi
    Fila
    Frame DENIM
    Giuseppe Zanotti Design
    Givenchy
    Gucci
    Guidi
    Herno
    Isabel Marant
    Jacquemus
    Jil Sander
    Jimmy Choo
    JW Anderson
    Kenzo Paris
    Loewe
    Longchamp
    Maison Kitsuné
    Maison Margiela
    Marc Jacobs
    Marcelo Burlon
    Marni
    Max Mara
    MCM
    Michael Kors
    Miu Miu
    MM6 Maison Margiela
    Moncler
    Moncler Genius
    Montblanc
    Moose Knuckles
    Moschino
    MSGM
    Mulberry
    Nike
    Off White
    P.A.R.O.S.H.
    Palm Angels
    Parajumpers PJS
    Phillip Lim 3.1
    Pinko
    Prada
    Proenza Schouler
    Rick Owens
    Sacai
    Saint Laurent Paris
    Salvatore Ferragamo
    See by Chloe'
    Self-Portrait
    Sportmax
    Stella Mc Cartney
    Stone Island
    Stuart Weitzman
    Thom Browne
    Tod's
    Tory Burch
    Valentino
    Valentino Red
    Versace
    Vetements
    Wandler
    Woolrich John Rich & Bros
    Y-3
    Yves Salomon
    Zanellato
    Zegna Z

    Shop Now

    Shop on Wise Boutique