The Fiorillo family has been trading in textiles in Naples since 1889, when the first store was opened in Piazza del Municipio. Paolo Fiorillo, of the third generation, seemed destined for a different future having studied music, but instead, after 10 years spent traveling the world, a messenger with his guitar of the avant-garde sound, customs and trends of the time, he interrupted his artistic career to follow the family businesses. In 1976 he met Diego Della Valle and a relationship of esteem and deep friendship was immediately born between the two.
In 1984 Diego Della Valle called him to begin the adventure that would engage him, until today, to launch the Tod's, Hogan and Fay brands. After more than 30 years of collaboration, Paolo Fiorillo from the offices in Rome continues to deal with the distribution of the three brands, is a partner of the Della Valle family in numerous Tod's, Hogan and Fay stores, as well as the owner of multibrand stores in the cities of Naples, Salerno and Reggio Calabria. His son Luca Manfredi Fiorillo, thanks to his foreign training, now contributes to the growth of the family business.