MANCINI JUNIOR

The tale of Mancini Junior is a love story that was born from a family, the Mancini family, in 1956 and lasts until today. There are the founder Osvaldo and Rosa who open their first store in Bellizzi, the now historic Via Cuomo, an emporium of underwear, household linen and clothing.

It was in 1992 when Sonia, the youngest daughter, decided to open with her husband Gianni their first store of clothing for children. It was the two of that started alone this new adventure, in a small store of just 50 square meters.

The goal was clear: to propose an alternative children's fashion in that time to the local market. They immediately targeted premium brands, and wanted to be able to offer only the best, as no one did before by carefully choosing manufacturers and garments.

The intuition was right: in a short time that small space was no longer enough, and the boutique moved to a bigger venue just a few streets away, in a space of 150 square meters.

The Mancini Junior boutique was born,the brand continue grewing from season to season, enhancing space and staff availability.

After the opening of a second location in Salerno in Via Velia, the boutique has been evolving and adapting to market changes, whilst maintaining its values and tradition however, always with an eye on the future. Today Mancini Junior is amongst the first children's boutiques in Italy to land in the world of online retail and e-commerce.

In 2014, with the digital revolution just around the corner, the love for this work, passed through generations: Sonia and Gianni were succeeded by their children Jessica, Celeste and Gianluca.

Mancini has remained recognizable since the fifties, despite the evolution and the constant adaptation regarding the latest trends. An unmistakable style stands out thanks to the careful choice of collections,and brands and also for the unique ludic store design.

Warmth, wide choice, reliability and quality are the main features of Mancini Junior brand, and customer care is its strongest power. The love for children is evident as soon as you enter the store: the spaces are designed for children, where its whimsical style resembles a magical world of colorful candy, princess houses and king's chairs. A playful dimension that never gets forgotten; even while purchasing clothes. The goal is always to make the purchase fun: the children are always welcomed and guided by an assistant who will make shopping an unforgettable experience.

The objective is to always aim for the best, nothing is left behind: from the scents to the packaging, always thought and carefully catered with style and class.

The current challenges that are carried out by the Mancini's, ensure the same care to the customer in the virtual space with the activation of a digital "personal shopper" service, offering customers the possibility of personalized styling and purchasing advice.

The attention is constant in all phases of purchase: the post-sale, shipping and even the management of returns, everything is precise and punctual.

Mancini Junior's long love story doesn't end here, on the contrary, it's ready to grasp the new challenges of the constant market evolutions. New projects are already in place to broaden horizons and further consolidate the Mancini brand. A brand that brings with its brand a long experience but above all a feeling, love.