LUISAVIAROMA

Founded in 1929 in Florence, Luisaviaroma is today one of the leading international destinations for high-end fashion and lifestyle. The brand combines an exclusive retail experience at its flagship stores in Florence and New York with one of the most influential e-commerce platforms in the global fashion scene, renowned for its meticulously curated selection of established brands and emerging talents. A pioneer in digital innovation within the fashion industry, Luisaviaroma has built an integrated ecosystem that bridges physical boutiques and online channels, while maintaining a distinctive identity that blends Italian heritage, innovation, and a constant commitment to sustainability and inclusivity. The brand’s retail network includes the historic flagship store on Via Roma in Florence, recently renovated with a minimalist contemporary design that enhances the original architecture; MEN CONTEMPORARY, the Via Tosinghi space dedicated to a modern selection of menswear; LUISAVIAROMA KIDS, an innovative concept store offering a curated selection of the best brands and designers for children; LUISAVIAROMA EXPERIMENTAL, an avanguarde space focused on urban and streetwear; and the New York flagship store, opened in the heart of Manhattan at 1 Bond Street, symbolizing the brand’s international expansion. Luisaviaroma continues to redefine the boundaries of luxury retail with a visionary and multicultural approach, positioning itself as a reference point for new generations of consumers and creatives.