LORENZETTI

Lorenzetti was founded in 1965 in the heart of Madonna di Campiglio from the entrepreneurial idea of his father Giovanni, who began the business by opening one of the first ski and sled rental stores in the area, later expanded to include the sale of sportswear. In the 1970s the 'business expanded further and moved to its current location; the display boasts the best women's, men's and children's collections of the most prestigious Italian and international fashion houses, all in a welcoming and characteristic space designed by the historic Baciocchi architect's studio. In the 1980s the Lorenzetti group expanded further by also approaching the tourism business thanks to the hotel of the same name, also in Madonna di Campiglio, which definitively placed the family among the successful companies in the area. The territory and the beauty of nature are an inspiration to the identity of Lorenzetti, who is active in safeguarding the environment and its specificities. Today, daughters Assunta and Barbara lead and develop the group with great passion and professionalism in the fields of commerce and tourism. In 2012, Lorenzetti officially enters the ranking of the top 200 Italian luxury boutiques ( the only one in Trentino ), reviewed by the exclusive fashion magazine “The Black Book of Retail”.