In the 70s, Lucia Galli’s creative mind joined her husband Giuseppe’s entrepreneurial spirit. The couple, grasping an unexplored market potential, based on the selection of accessories of the highest quality, decided to open the first shop Folli Follie in Mantua. At the same time, the most important relationships with fashion houses were sealed and, in particular, the relationship with the Prada Group was consolidated. Between the 1980s and 2000, with the openings in Brescia, Verona, Bologna and Riccione, the shops were structured to provide space for a wider selection of products and from the small size, a real multi-brand boutique was created.
Over the years the family created structural codes that gave Folli Follie a strong and distinctive connotation: attention to the customer, highly professional staff, recognizable packaging, accuracy in the display of products. Today, Francesco Galli, Lucia and Giuseppe’s son, realizing the importance of being always in step with the times, is leading Folli Follie towards innovation, respecting the values handed down.
The innovative spirit of the brand leads him today to renew himself with a particular attention to the shops. New collaborations are established with other major players in the Italian market to share know-how and potential. In this sense, the Bologna project was born, where the Folli Follie point of sale joins the Ratti boutique, with corner areas dedicated to the most important brands. This partnership also includes the opening of One-Off in Brescia, the result of the collaboration between the Galli family and Gianni Peroni. And it's precisely in the Lombard city that the brand inaugurates the first shop dedicated to children's fashion in 2023, to reach a wider audience. With ten physical boutiques and an online store, Folli Follie is a complex structure that marks the natural transition from retail to luxury brands with an international scope.