DELL’OGLIO

Dell'Oglio has existed in Palermo since 1890. It began as a boutique dedicated to Sicilian gentlemen at the turn of the century, a reference point for understated, tailored elegance. Prominent among its customers were such figures of Sicilian culture as Vincenzo Florio and Leonardo Sciascia. Over time, while keeping its roots firmly in the classic, Dell'Oglio has been able to evolve and open up to the most fashionable contaminations, welcoming new interpretations of taste and expanding its universe to the world of women's fashion. In 2000, D'O Libertà was born on Via Libertà - the city's most symbolic street - a space that marked a decisive step: clothing was for the first time proposed in dialogue with design. It is here that Dell'Oglio officially debuts in the world of women's fashion. In 2008, the focus is entirely on the female figure with the opening of D'O Donna, in the very central Piazza Castelnuovo. A project designed to enhance the elegance, strength and complexity of the woman's world through curated selections, cozy atmospheres and highly personalized service. In 2022, the Palermo universe is joined by Taormina, where a resort proposal takes shape, designed to enhance the synergy between fashion, tourism and the discovery of the territory. Dell'Oglio acquires four boutiques in the heart of the city, transforming them into experiential places where customers can experience an authentic immersion in style, culture and Mediterranean beauty. Today Dell'Oglio represents the most cultured and layered soul of Sicily. A brand that invests in the personalization of garments and the care of the experience, putting at the center not only the product, but the relationship. Entering one of Dell'Oglio's stores means discovering a Sicily made of history, boldness, elegance and a pinch of that sprezzatura that makes every gesture unique