In 1961 Giovanni Battista Cenere, innovator and talented creative, combines passion and an incessant search for novelty, collecting exclusivity from all over the world. He founded and established the CENERE GB boutique in via Jacopo da Ponte in Bassano del Grappa, a picturesque town on the border with Treviso, Padua, Vicenza and Trento. It grew thanks to this neighborhood and developed over the years as a clothing boutique.
In 2000 opens Cenere 25 the second new boutique, an innovative space of over 300 square meters on two levels, avant-garde that enhances the strength and image of fashion houses such as GUCCI, PRADA and FENDI, becoming a reference point for the entire region and the whole city shopping.
In 2007 Cenerino Kids was born near the main boutique, to respond to the growing demand for junior fashion.
In 2021 the company celebrates 60 Years of activity boasting numerous projects, continuing with passion to manage three stores, two operational offices and more than 30 collaborators. The company's futuristic vision continues unceasingly with the aim of transmitting attention to the customer also through the digital touch-point, and to respond to an increasingly demanding global market.
