ANTEPRIMA

Anteprima was founded in 1985 by a family passionate about beauty and taking on new challenges. Its historic location, a Neo-Art Nouveau building in the center of Altamura, quickly became a regional landmark thanks to its extensive fashion selection and its commitment to providing attentive, personalized service to customers. In the 1990s, Anteprima expanded to Bari, where it is now represented by NOI, a contemporary boutique in the heart of the Murat district. 2025 marks the opening of Anteprima Matera, a space that engages with the City of the Sassi through an architectural design recognized by the international fashion press. Each boutique is designed with a distinct concept and brand mix, united by a constant pursuit of the highest quality, a unique product offering, and a mission to provide its community with an exceptional in-store experience.