Our origins in the Fashion business date to the early 1960’s when the founder of the company started a small fashion distribution showroom in the heart of downtown Beirut. In the late 1970’s due to civil war in Lebanon the business was moved to Milano – Italy (the heart of fashion).
The Group has now achieved a great International success having managed to bring some of the most famous European brands on the Middle Eastern and Far Eastern Territories.
The business model has developed throughout the years from a simple distribution house catering the middle eastern markets to an international distribution network that covers multiple geographic regions as well as diverse distribution channels.
The main assets of the Company and the ones on which we constantly invest and focus are: Customer Satisfaction, Optimum Sell-Out Figures, and particular importance is given to the Control of the Brands in each territory.