logo DIVO


The story of DIVO begins in 1959: founded by Divo Novelli and his wife Franca, the shop, located in Santa Maria a Monte, in the province of Pisa, in the important district of Italian tanneries and footwear companies, is a real reference point for those who love fashion.

A unique and refined selection, displayed in 540 square meters of modern space. The interiors are designed as a continuous alternation of self-sufficient spaces but still closely interconnected. The garments are hung by eyelets made from sheets of transparent glass that have the task of showing them as if suspended in a vacuum; in the background, video projections, hi-tech effects and touch screens for the online purchase of the garments in the store. DIVO is a complete and interactive luxury fashion experience: off-line and online.

A futuristic reality in the historic center of Pontedera, a small town near Pisa. Inaugurated in 2012, the project is inspired by the Japanese world: the entrance with the large full-height glass merges the outside with the inside of the room.

The interior space is characterized by a rough and rough concrete, in contrast with the bright colors of footwear and luxury accessories research, young and innovative.

Opened in 1988, this third boutique is also located in Santa Maria a Monte, in the province of Pisa, a few steps from the main store, DIVO. Dedicated exclusively to women’s collections, DivoDì was created to meet the needs of girls and women who love to dress fashion, buying fresh, fast and trendy clothes. A careful selection that hosts brands such as Pinko, Elisabetta Franchi and Liu-Jo.

contemporary, minimal
DIVO- Via di Bientina, 64 Santa Maria A Monte, PI, Italia ( PI)get direction
DIVO Pontedera- Corso Matteotti, 24 Pontedera (PI)get direction
DIvoDì- Via di Bientina , 36 Santa Maria a Monte (PI)get direction
7 For All Mankind, Add, Adidas, Adidas Originals, Alanui, Alberta Ferretti, Alexander Mc Queen, Alexander Wang, Alpha Industries, AM 318, Atlantic Stars, Balenciaga, Balmain, Buffalo, Burberry, Calvin Klein, Calvin Klein Jeans, Canada Goose, Carhartt, Chiara Ferragni, Circolo 1901, Comme des Garcons, Comme des Garçons Comme des Garçons, Comme Play, Common Projects, Daniele Alessandrini, Diadora Heritage, Diesel, Dior Homme, Dolce & Gabbana, DSQUARED2, Elisabetta Franchi, Etro, Fabiana Filippi, Faliero Sarti, Fay, Federica Tosi(Luxury Fashion), Fila, Forte_Forte, Gaelle Paris, GCDS, Giuseppe Zanotti Design, Givenchy, Givenchy, Golden Goose, Golden Goose Deluxe Brand, Gum Gianni Chiarini, Harris Wharf London, Heron Preston, Hilfiger Collection, Hogan, Hogan (man), Isabel Marant Etoile, Jacquemus, K-Way, Lanvin, Liu Jo, Maison Kitsuné, Maison Margiela, Manila Grace, Marc Jacobs, Marcelo Burlon, Marni, Martin Margiela MM6, Max Mara, Michael Kors, Miu Miu, MM6 Maison Margiela, Moa Concept, Moncler, Moncler Gamme Bleu, Moncler Genius, Moschino, Mr & Mrs Italy, MSGM, Mulberry, N°21, Nike, Off White, Officine Creative, Orciani, Palm Angels, Paolo Pecora Milano, Parajumpers PJS, Paul Smith, Paura, Peuterey, Philipp Plein PP, Philippe Model, Philosophy di Lorenzo Serafini, Polo Ralph Lauren, Premiata, PT01, PT05, Puma, Reebok, ROA, Saint Laurent Paris, Salvatore Ferragamo, See by Chloe', Self-Portrait, Siviglia White, Sonia Rykiel, Stand, Stella Mc Cartney, Stone Island, Stone Island Shadow, Stuart Weitzman, Suicoke, T by Alexander Wang, The Attico, Tod's, Tom Ford, Tommy Hilfiger, Tommy Jeans, Tory Burch, Twin Set, Valentino Red, Versace, Versace Couture, Windsor Smith, Y-3, Zanellato, Zimmermann