In the main street of the garden city of Italy, Varese, there are 4 concept stores signed Base Blu. Each boutique has characteristics that make it unique: the women’s boutique boasts shops-in-shop by Bottega Veneta, Celine, Chloé, Dior and Givenchy enclosed in a sixteenth-century “Broletto” (Town hall); the men’s boutique is set up with DimoreStudio interior items, showcasing streetwear and a more formal space; Base Blu Accessories has a corner dedicated to Dior Homme while Blu is housed in a building entirely dedicated to Saint Laurent and Valentino. Thanks to the diversity of the boutiques it has been possible to create an unmistakable identity for each one and to direct customers towards the most suitable selection for them. Although they are distinct, they maintain a common thread that unites them all: thus making the precision of buying satisfying to those customers who after all these years have become “family”. In an attempt to enlarge our prospects, a digital project was born, which saw the relaunch of e-commerce www.baseblu.com and its desire to offer a worldwide shopping experience of a luxury concept store that puts the customer first.

Base Blu Srl- Piazza del Podestà, 2 Varese (VA)get direction
Base Blu Negozio Donna- Piazza Podestà, 1 Varese (VA)get direction
Blu - Corso Matteotti , 34 Varese (VA)get direction
Base Blu Negozio Uomo- Piazza Carducci, 2 Varese (VA)get direction
Base Blu Accessori - Via Ferrari , 1 Varese (VA)get direction
Acne Studios, Adidas, Adidas Originals, Alanui, Alberta Ferretti, Armani, Balenciaga, Balenciaga Kids, Bally, Balmain, Bottega Veneta, Brunello Cucinelli, Bulgari, Burberry, Burberry Brit, Burberry Kids, Burberry London, C.Dior, Canada Goose, Casadei, Celine, Chloe', Christian Louboutin, Church's, Coach, Comme des Garçons Comme des Garçons, Comme Play, Cult Gaia, Delvaux, Diane von Furstenberg, Dior, Dior Homme, Dolce & Gabbana, Dries Van Noten, DSQUARED2, Elie Saab, Ermanno Scervino, Ermenegildo Zegna, Etro, Fendi, Forte_Forte, Ganni, GCDS, Gianvito Rossi, Giorgio Brato, Givenchy, Golden Goose, Golden Goose Deluxe Brand, Gucci, Gucci Children, Hilfiger Collection, Hosio, Isabel Marant Etoile, Jil Sander, Joseph, Junya Watanabe, Junya Watanabe Man, JW Anderson, Kenzo Paris, L’autre Chose, Lanvin, Lardini, Loewe, Mackintosh, Maison Margiela, Maison Margiela Man, Manolo Blahnik, Marcelo Burlon, Margiela, Marni, Marsell, MCM, Missoni, Miu Miu, Moncler, Moncler Genius, Moschino, Mr & Mrs Italy, MSGM, Mulberry, Nanushka, Neil Barrett, New Balance, Off White, Paco Rabanne, Palm Angels, Paltò, Philipp Plein PP, Prada, Proenza Schouler, R13 Denim, Raf Simons, Reebok, Roberto Collina, Rodo, Rossignol, Sacai, Saint Laurent Paris, Salvatore Ferragamo, Santoni, Stand, Stella Mc Cartney, Stone Island Shadow, The Attico, Tom Ford, Valentino, Valentino Garavani, Veja, Versace, Vetements, Wandler, Y's Yohji Yamamoto, Y/Proyect, Zegna Z, Zimmermann