TheOneMilano, the international high-end fashion show, is confirmed as the only Italian hub for women’s hut-à-porter.
The OneMilano was born from the union of two key Milanese fashion actors: MIFUR, the international fur and leather show, organized by the Mifur Trade Fair Organization since 1996 and MIPAP, a pret-a-porter show organized by Fiera Milano since 1980.
The OneMilano is part of Confindustria Moda and proposes two editions the year the two events include, in total, 15 thousand specialized visitors of which more than 60% are international. A result achieved thanks to the high quality selection proposed, with more than 400 brands and 2 events outside the show.
TheOneMilano firmly believes in the evolution of the market and gives more and more strength to ALWAYSON SHOW, a digital extension designed to transform physical exhibition days into 365 days of actual work.