Packaging Première is the only event in Italy that acts as a meeting point for designers, luxury packaging manufacturers and international brands who wish to entrust the custody of their products to "shapes" that carry the tangible and recognizable sign of the high-end in the world. The world of luxury is visionary and must be ahead of its time, seasons and tastes. Packaging Première showcases product previews, provides space for experimentation and innovation, and helps managers understand trends, speeding up decision-making so companies can reach the market sooner. Luxury packaging is a world unto itself. Dominated by the strong personalities of brands, it expresses itself in striking and original forms, relying on a production chain designed to pursue excellence from the processing of raw materials to the finished product. Packaging Première enhances the entire industry.