What are the fundamental factors that distinguish a brand capable of gathering consensus on the markets, from one that has little chance of emerging, what are the web platforms or fairs where to find the right labels and what the missteps to avoid in order to present themselves to the market with the right cards? FashionUnited has tried to give concrete answers to these questions that many are asking themselves in a period of great reflections due to the pandemic that has put the whole fashion system in check, now in full swing. This series, published every Tuesday, continues with the interview with Sabina Zabberoni of Julian Fashion, adviser of Camera Buyer Italia, The Best Shops with the delegation of Research and development. Since 1959 Julian Fashion has been a leading multibrand in the luxury sector. The company is now led by Sabina Zabberoni and focuses on stylistic research by combining the selection of the most famous consolidated brands such as Balenciaga, Balmain, Dolce & Gabbana, Givenchy, Gucci, Saint Laurent with that of emerging and contemporary brands. The company, present online on Farfetch and with its own ecommerce, has a shop in Milano Marittima.