The multi-brand challenge is played online – MFFashion

Camera buyer: “The future of sales will turn to data science, livestream and robotic logistics”

The universe of sales evolves to react to the health emergency and keep up with new technologies. A change that is innovating the business model during the race, as explained in this interview to MFF Giacomo Santucci, president of Camera Buyer Italia.

How is the world of buyers changing in the year of the pandemic?

2020 brought a 360 ° digitization of the buyer’s work. Artificial intelligence, cognitive psychology, data science and machine learning are increasingly relevant.

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