The government is allocating 250 million euros to boost the fashion industry: a support for Made in Italy

The government is investing 250 million euros to relaunch the fashion sector. This strategic decision, described by the Minister of Enterprises and Made in Italy, Adolfo Urso, is seen as crucial to support a sector that represents an excellence of Made in Italy and a pillar of the national economy. “A significant amount,” said the minister, “made available through concrete tools to give fashion companies the stability and confidence they need to grow again.”

The president of Camera Buyer, Maura Basili, focused on the crisis of multibrand fashion retail: “Now more than ever, the multibrand fashion retail sector is facing an unprecedented crisis.” According to Basili, it is essential to also consider the fate of retail stores: “Without a solid and sustainable distribution network, Italian brands will no longer have the right spaces and opportunities to present their products to end consumers.”

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