Multibrand: 75% invest more than 10% of turnover in digital
Multibrand: 75% invest more than 10% of turnover in digital
Seventy-five percent of the leading multibrand stores by annual turnover devote more than 10 percent of their total turnover to investments in digital, offering integrated shopping experiences between the physical world and online. This is one of the data emerging from the study ‘The New Wave of Luxury: Digital Revolution and New Consumption Scenarios’ presented by Compass and Deloitte during the Camera Buyer Italia conference ‘Re-Retail: technology, market and consumers in fashion retail’ in Milan.
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