Multi-brand stores on the rise: +10% on 2021

In spite of the critical moment for fashion and luxury in general and for the growth of revenues that, as the accounts of luxury groups tell us, is shifted to the retail channel, Italian multibrands continue to grow: according to a survey by Camera Buyer in 2021 there were 220 signs, with about 400 boutiques mostly (47%) concentrated in the North, while at the end of 2024 there will be 10% more.