Michele Franzese: extension and hi-tech restyling of the Naples store and internationalization of e-commerce – Fashion Network

The pandemic hasn’t stopped Michele Franzese, a luxury multibrand brand from Campania, who in the past two years has made numerous investments, including the restyling of the historic boutique in Sant’Anastasia, opened exactly 30 years ago, and above all an extension and a super-technological restyling of the flagship store in via Domenico Morelli in Naples, in the heart of the city.

“We are very proud of this new opening, which represents a fundamental step for the continuous global growth of the brand”, declared the founder, Michele Franzese. “The project reflects our vision of the future: consumer orientation, a focus on retail and a strong push towards digital. Our aspiration is to make the new concept store a point of reference in our reality for similar projects to be developed in other locations with a very high international tourist vocation”.

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