LuisaViaRoma, THEBS.com and Camera Buyer have launched a new marketplace
LuisaViaRoma, THEBS.com and Camera Buyer have launched a new marketplace
On June 16 in Florence LuisaViaRoma, THEBS.com and Camera Buyer announced the creation of the first Italian luxury marketplace. In fact, although Italian brands have strongly contributed in the management of luxury assets, the latter has always remained predominantly abroad. “It is an industrial project, not a marketing operation. LVR becomes strategic infrastructure to unite what has always been fragmented: boutiques, brands, territories. […] And we finally give Italy the role it deserves also in digital fashion,” says LuisaViaRoma CEO Tommaso Maria Andorlini.
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