Andrea Molteni (Tessabit): “Emotions and trust in our Christmas strategy”

For the retail world, 2020 is a sort of year zero, in which among the various innovations there is the affirmation of the chain of trust alongside the value chain. A lesson that the multi-brand Tessabit demonstrates that it wants to keep in mind, launching two initiatives on the occasion of the Holiday Season that interpret the psychology of people.

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