The United Standard parade caters for simple street kids

Milanese, born in 1981, Giorgio Di Salvo, is a DJ, writer and graphic designer. United Standard was born from his idea in 2015, but since the days of the VNGRD brand born in 2014, Giorgio Di Salvo has made the world of fashion paw.

“Union of standards” is a name aimed at expressing a new collective and contemporary cultural awareness by combining several significant elements. With United Standard we see a different approach to streastweare, we see a new experimentation with fabrics and a strong connection to the theme of sustainability and the problems of modern society. On the catwalks we can find looks that are the result of a deep research. We find unisex looks with streetstyle aesthetics made unusual by captivating graphics and an ingenious combination of technical fabrics and stretwear practicality.

Di Salvo has managed to convey deep thoughts with simple pieces that will appeal to the nice street kids. This time Giorgio Di Salvo presents the United Standard 2020 collection at the Spazio Maiocchi, an interdisciplinary corner loved by the Milanese.

United Standard can be called the made in Italy streetwear that has conquered the world of fashion.