THE ONE – CBI

The annual appointment with the Milanese fair The One will be inaugurated on Thursday 19 September, a fair that brings together the most important buyers both nationally and internationally, with the aim of presenting the macrotrends and current trends in the fashion world. On the occasion of the 6th edition of the fair, The One Milano has established an important collaboration with Camera Buyer Italia (CBI), with the aim of bringing together the best companies present at the appointment with the top retailers in Italy. The goal? Offer an exclusive shopping experience by offering the right innovations within their stores, knowing the background of the area of ​​interest. Buyers will be able to participate in exclusive activities, such as the Live Shooting Experience, in which they will have to dress, with garments of the same brand, the models present for the occasion; the best look will then be voted on and awarded with the Best One Pic title. The second project, The Best One New Talents, will see instead the protagonists of CBI buyers who will vote for the new best talent on the fashion scene. Also present at the fair will be journalist Jo Squillo, who will interview those present on behalf of national TV stations. Buyers can also go to the dedicated ICB lounge, where they will be able to take a break from the frenzy of Milan fashion week.