WHITE INTERVIEWS – GIACOMO VANNUCCINI

The seventh clip released by the project managed by the Milanese fair “White”, which features buyers from the best Italian multi-brand stores, features an interview to Giacomo Vannuccini of the Tricot store in Chianciano Terme. According to him, the media impact that a brand has on social media is certainly an important motivation that pushes it to buy it, based on the brand’s focus and on how it transmits them. He also says that the work of the buyer must be loved and embraced, to the point of dedicating all the 24 hours that a day includes. Giacomo Vannuccini also claims that the way of buying has changed radically over the past five years and that the most effective way of studying is on social networks.