The Apartment FW22 campaign traces the atmosphere of the glittering New York club – Studio 54, which had its most famous period in the late 1970s.
Studio 54 in those years was a symbol of exclusivity but at the same time of total freedom. Sequins, sequins, hats, provocative dresses and attitudes and many celebrities were the main characters of the club.
This same atmosphere was recreated in the campaign that introduces the new season, through a re-interpretation that reflects the characteristics and mission that the multi-brand has been pursuing for some time: innovation and brand mix proposals out of the ordinary.
The proposed brand mix merges established brands such as Versace, Dolce Gabbana, Tom Ford, Stella MCCartney with younger brands such as the Attico, Palm Angels, Alessandra Rich and Mugler.
Just as Studio 54 in just a few years managed to become an icon and dictate the fashion and lifestyle of the time, The Apartment stands out by directing its clientele towards an unconventional brand mix.