Trani Celebrates La Dolce Vita: Dolce&Gabbana’s World Takes Over the Elegance of Nugnes

Dolce&Gabbana’s distinctive Mediterranean identity met the elegance of Nugnes. On 14 May, Trani provided the setting for a distinctive creative project by Dolce&Gabbana: an immersive brand takeover that extended from the iconic windows of the boutique on Corso Vittorio Emanuele 189 throughout the entire retail space.

The iconic Blu Mediterraneo motif defined the visual identity of Nugnes, creating an immersive setting. Guests were invited to explore a curated journey where Ready-to-Wear collections were presented alongside Accessories and a selection of pieces from the Dolce&Gabbana Casa collection, featuring the brand’s signature Blu Mediterraneo, Carretto Siciliano and Maiolica Verde patterns.

A dedicated Makeup Station invited guests to discover the Dolce&Gabbana Beauty universe, including some of the brand’s most iconic fragrances, such as Light Blue and Devotion. The experience was complemented by the presentation of the new Devotion eyewear collection alongside models from the exclusive Dolce&Gabbana x Ray-Ban collaboration.

The event further strengthened the connection between Dolce&Gabbana’s distinctive aesthetic vision and Nugnes’ longstanding commitment to luxury, craftsmanship and excellence.