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  • The Apartment opens a new men’s store in the center of Cosenza

    The Apartment opens a new men’s store in the center of Cosenza

    Housed in a building in the center of Cosenza, the Fashion and Luxury retail multi-brand The Apartment declines its concept of fashion mix in a new experimental and international men’s store.

    Thus The Apartment introduces a new concept of retail experience where you can rediscover the pleasure of the physical store in addition to the values of omnichannel.

    The new men’s store is located in Via Montesanto in the center of Cosenza, where the multi-brand has an additional pop-up space which is used for special projects and capsule collection launches.

    The project of the new store was designed by the Storage Milano architecture studio and was created in collaboration with Fabbri Services. Luminous signs at the entrance, LED lights that change during the day and video walls that “pass information” are the signs that characterize the store and are set inside a gray concrete and resin box. The atmosphere you breathe is that of a Berlin club where those who enter are aware of feeling free and at ease.

    The black steel hangers become an identifying element and host a constantly changing setup and brand mix.

    The Apartment was born in 2013 with the women’s store and today has 3 boutiques: women’s, men’s and pop-up.

    He immediately stood out for his irreverent and unconventional approach, interpreting both luxury and contemporary brands with a very personal vision. The brad mix is made up of over 150 brands and research remains the strong point of the multibrand.