The Apartment opens the way to a series of selected retailers, hosting the Maison ETRO showcase that draws inspiration from the concept of the advertising campaign linked to the debut collection of the new creative director Marco De Vincenzo.
De Vincenzo expands his dreamlike and poetic vision by inventing a new paradise in which the apple, the iconic fruit of the collection and symbol of love, seduction and eternity, becomes the catalyst of the narrative.
The garments of the new collection are enriched with flowers, fruits and birds that intertwine the past and the future of the Maison celebrating the Made in Italy through the wonderful art of fabrics.
Interpreted with new eyes, tradition is used by Marco De Vincenzo as an instrument of research and evolution towards an eccentric and essential aesthetic, expressed in the interplay of micro and macro volumes, in amplified prints and precious embroidery.
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