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    On January 10 from 6-9 p.m., at the start of Pitti Immagine Uomo 103, Florentine concept store Société Anonyme will launch the two new fragrances created in collaboration with Florentine perfumer Mirko Buffini. It will also be a perfect occasion when the store will exclusively present the Société Anonyme AW23 Collection.

    Mirko Buffini is a perfumer whose olfactory journey began in 2012. His fragrances take inspiration mainly from Japan so much so that in 2015 his Eau de Parfum “MU” won the “fragrances of the year” award in the very land of Nippon.

    Together with Mirko, Société Anonyme created two fragrances with a touch that refer to the world of both brands. His search for the perfect fragrance together with the Société Anonyme world – essential and elegant.

    The first fragrance – 99 – with more unisex traits, is an incense fragrance with hints of woods and amber. The second – 92 – with a more feminine character pays homage to incense sublimated by an elegant and delicate rose with notes of pepper, ginger and rum.

    In addition to our two fragrances, the presentation of Société Anonyme Fall – Winter 23 Collection before being launched during Paris Fashion Week.

    The collection takes the wide volumes of iconic denim garments – unisex and otherwise – combined with new additions of knitwear, Japanese polyester garments, new graphic tees, logo hoodies & tees.

    The collection, will remain on display at the concept store for the duration of Pitti Uomo (Jan. 10-13, 23). (Via Giovan Battista Niccolini 3/f, Florence)

    The event, will be accompanied by the eclectic sound of three Florentine DJs/producers and an aperitif in perfect Société Anonyme style.