“Freedom of movement” is the motto of RRD (Roberto Ricci Design), a Made in Italy company that on Friday 20 September 2019 will open its first showroom in Milan, in the heart of the fashion and design district in Via Tortona 31. The space, of 500 square meters, will serve both as a showcase for the brand’s collections for customers, buyers and journalists, and as a venue for events and presentations related to the company’s technological development. The intent of the brand is to convey its essence within the showroom also through the furniture and the design objects that set it up, such as the images of the waves by the Australian photographer Ray Collins and the pictures of moving bodies dressed with the RRD branded Lycra, all to give this idea of free movement and action. The collections, characterized by comfort and classicism made contemporary by the use of new technologies and materials, will be presented during the hectic Milan fashion week, a moment of maximum influx both of Italian and foreign buyers, starting at 7.00 pm.
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