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  • RED BY THE APARTMENT

    RED BY THE APARTMENT

    “Red is the pulse of life, the essence of energy, and the hue of unspoken intensity.”

    As is now customary, The Apartment‘s Christmas is unconventional and nonconformist, drawing inspiration from the world of photography and exploring the concept of Red as Life and Energy.

    The windows of the stores in Cosenza are veiled with red film, like a Camera Obscura, offering a glimpse of the store’s interior.

    A filter that stands between the viewer and the inside, making the perception unique and intriguing.

    Upon entering, one discovers a setup in which the selection of the best international designers is itself an expression of the concept of Life and Energy.

    Don’t miss The Apartment’s Christmas windows!