On the 14th October 2024, the first international summit of Camera Buyer Italia was held in Milan: ‘Re-Retail: Technology, Market, Consumers in Fashion Retail’, organised in collaboration with the Lombardy Region and attended by important institutional representatives such as Attilio Fontana, chairman of the Lombardy Region, Alberto Luigi Gusmeroli, chairman of the Productive Activities Commission of the Chamber of Deputies, and Barbara Mazzali, councillor for Fashion of the Lombardy Region.
In the ‘Belvedere’ room, on the 39th floor of Palazzo Lombardia, the main protagonists of the fashion industry outlined the picture of fashion retail today. The event was a moment of cultural and technological reflection, through the comparison of sociological analyses and the study of innovative tools to support a new retail system and emerging designers. The summit has been moderated by Cristiano Seganfreddo, publisher of Flash Art.
During the summit, the results of the market research ‘The new wave of luxury: digital revolution and new consumption scenarios’ were presented, conducted by HeyLight, Compass Banca, Gruppo Mediobanca, in collaboration with Deloitte, for the b2b side on 88 boutiques associated with CBI and for the b2c side on over 1,000 final consumers.
Many guests werw invited included the French sociologist and philosopher Gilles Lipovetsky, Knight of the Legion of Honour, with his valuable insight into the metamorphosis of lifestyles, consumption, fashions and values in contemporary society, and Richard Romagnoli, international speaker and creator of the Happygenetica method.
The event presented for the first time, Camera Fashion Retailers, the Association’s internationalisation initiative towards international multi-brand realities. During the event, international guests such as Bob Mitchell (ceo Mitchell’s), Luis Sans (ceo Santa Eulalia) and Selvane Mohandas (ceo IADS), who together with Beppe Angiolini (ceo Sugar) and Claudio Antonioli (ceo Antonioli) expressed their views on current sales dynamics and some strategies to bring the end consumer back to the physical store, also participated in a dedicated panel.
The evolution of luxury was also one of the key themes of the programme through the testimonies of Carlo Capasa – chairman of CNMI, Roberta Benaglia – ceo and founding partner Style Capital and Antonio De Matteis – ceo Kiton and president of Pitti Immagine.
New technologies and development opportunities were addressed by experts such as Stefania Valenti – managing director Istituto Marangoni, Attila Kiss – ceo Gruppo Florence, Nicola de Cesare – senior director E-commerce & International Markets HeyLight and Paolo Gianturco – senior partner Deloitte. In addition, the Chairman of Camera Buyer Italia, Maura Basili, announced the new project with Istituto Marangoni and Gruppo Florence, aimed at developing emerging talents through a mentoring programme.
“This conference,’ says Chairman Maura Basili, ’marks an important milestone for Camera Buyer Italia after almost 25 years since its establishment, a turning point in its vision of multibrand fashion retail. We want to emphasise our desire to be protagonists of the recovery by collaborating with the institutions, because our companies represent the living fabric of our cities, the brightest lights of our historical centres and the shop windows of our Made in Italy. We are committed to fostering innovation and the adoption of new technologies at the disposal of the market and consumers, to promoting young emerging brands with targeted strategies, and to protecting the tradition of our experience and quality of offer that has contributed to making the most important luxury fashion brands famous”.
If you want to watch the full video of the conference, click here.
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