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  • Penelope start, lands on the shopping-live planet

    Penelope start, lands on the shopping-live planet

    Shopping-Live, the innovative platform created during the pandemic to find new solutions that would allow a real, almost “physical” contact between the potential customer and the world of retail, is what lies at the basis of the meeting between Roberta Valentini and Mauro Oliva.

    Roberta, founder of the Penelope store and internationally renowned fashion buyer, with the support of her team, had the foresight and intuition to seize this great opportunity. The project has launched tailor-made implementations to meet the needs of an increasingly digitized audience.

    The first “phygital” shopping marketplace was created by Mauro Oliva, CEO of ALPAC, a leading company in the world of high fashion fittings.
    The platform was developed by the Cloudhero Srl engineering team.
    An all-Italian combination that has led the aforementioned players to collaborate for the creation of an advanced service for the retail world.