PACKAGING PREMIERE & PCD MILAN FORGE PARTNERSHIP WITH CAMERA BUYER ITALIA FOR 2023 EDITION
On the occasion of the next edition, scheduled for May 16-18 at Fieramilanocity, Packaging Première and PCD Milan announce the beginning of a new collaboration with Camera Buyer Italia, the association created with the aim of bringing together, protecting and representing the best luxury multi-brands stores on the Italian territory.
Packaging Première & PCD Milan share with Camera Buyer Italy important objectives such as the enhancement and promotion of luxury and fashion excellence in the world. Together they will develop activities to serve the brands and the community.
Packaging Première is the selective trade show that annually presents the best of packaging for the luxury (fashion, accessories, wine&spirits, fine food, jewelry, watches and many others) and beauty (cosmetics, perfumery and personal care) sectors. The event dedicated to packaging has become a must-attend event for brands operating in the luxury and beauty world, as a unique opportunity to discover the latest news and trends in their sector. Here, in fact, they find a careful selection of the best packaging manufacturers, who know how to meet the high quality standards of brands, which are increasingly demanding in terms of sustainability, innovation and design.
The 2023 edition of Packaging Première & PCD Milan will also offer the opportunity to generate synergies and inspiration, thanks to a rich program of conferences with Italian and international guests, the Avant-Garde project-which presents the most innovative packaging solutions in terms of sustainability, design, technology and brand enhancement-and many other initiatives.
About Packaging Première
Packaging Première is the only event in Italy that acts as a meeting point for designers, luxury packaging manufacturers and international brands who wish to entrust the custody of their products to “shapes” that carry the tangible and recognizable sign of the high-end in the world. The world of luxury is visionary and must be ahead of its time, seasons and tastes. Packaging Première showcases product previews, provides space for experimentation and innovation, and helps managers understand trends, speeding up decision-making so companies can reach the market sooner. Luxury packaging is a world unto itself. Dominated by the strong personalities of brands, it expresses itself in striking and original forms, relying on a production chain designed to pursue excellence from the processing of raw materials to the finished product. Packaging Première enhances the entire industry.