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  • Max Mara Teddy Ten at Franz Kraler

    Max Mara Teddy Ten at Franz Kraler

    Max Mara celebrates 10 years of the iconic Teddy Bear Coat at the luxury multibrand Franz Kraler store in Corso Italia 119, in Cortina.

    Since its debut on the catwalks in 2013, this iconic coat has seduced the fashion world thanks to its irresistible “cocoon” shape and the perfect alchemical combination of glamor and playfulness, becoming the It coat most desired by women.

    To celebrate, Teddy went on a Fashion Adventure around the world; from China to Japan, passing through London, Milan and finally Cortina.

    And it is precisely in Cortina that, starting from 15 December, Max Mara will be the protagonist by creating a special installation on Franz Kraler’s panoramic terrace, a corner inside the boutique dedicated to Teddy Ten and the exclusive garments and accessories from the collection. For this occasion, the limited edition Mini Teddy Coat will be exclusively available, the coat for girls aged 5 to 12 with the inevitable matching accessories, authentic musthaves: adorable mittens, ear muffs and very soft bonnets with teddy bear ears.

    Max Mara and Franz Kraler await you on Friday 29 December, for an exclusive party, during which guests will be enveloped in the warm embrace of the Teddy Bear Coat and the sound of international DJ and producer James Lavelle.