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  • Komorebi: the new SS22 campaign of Vitale Boutique

    Komorebi: the new SS22 campaign of Vitale Boutique

    Vitale Boutique, historical reality of fashion present with 4 stores in the splendid city of Crotone, launches the new SS22 campaign.

    The shots were made by Laura Spagnoli, who chose to stay in the Crotone area, both to underline the close link with the territory, and to enhance it and pay homage to the wonders present in nature.

    The photographic campaign intends to tell the Komorebi style, a very specific state of mind: the ray of light that filters through the leaves of the trees and indicates a moment in which the soul is permeated by peace; welcoming nature into one’s daily life, in a connection with one’s primordial roots.

    The choice of outfits is the result of a philosophy that combines being and nature. The garments were selected with the same care and competence that distinguishes the brands chosen for the campaign, with an all-Italian grand heritage: Brunello Cucinelli, Max Mara, Missoni, Marni, Tagliatore and Etro; as well as Moncler, Stone Island, Alanui, La DoubleJ, Alberta Ferretti, Issey Miyake and Philosophy, who have a style on their own way.

    “The strong desire to always be in step with the times – explains Angela Vitale, owner of the boutique – pushes us season after season to find new ways of communication. With this shooting we looked at the territory with new eyes, mixing fashion and nature in a sublime balance.”

    The experimentation of change through nature itself is the key to the work done, a change that must always be welcomed and internalized in a positive way, in order to fully understand the message contained in the shots made by Laura for Vitale Boutique.