Julian and Pietro Terzini, together to dialogue with the heart of the city

Rimini, May 2025 – Julian, a historic point of reference for high fashion with boutiques in Milano Marittima, Rimini and San Marino, enthusiastically announces a new artistic collaboration with Pietro Terzini, one of the most recognizable names on the Milanese creative scene. The initiative comes on the occasion of the upcoming opening of the renovated Julian store in Rimini, scheduled for September 2025.

During the months of renovation, the facade of the historic Piccadilly store-which was recently taken over by Julian-became the stage for an art project by Terzini. The windows, temporarily closed, were transformed into a work of urban art characterized by the unmistakable style of the artist, known for his essential use of words with which he constructs messages that are now ironic, now unsettling.

“We wanted to give something extra to Rimini at a time when the boutique cannot yet welcome its customers. Our intent was clear from the beginning: not to leave a void, but to offer a different presence, capable of enhancing the beautiful streets of the historic center”, comments Sabina Zabberoni, owner & executive buyer of Julian. “We are looking forward to reopening the doors of our new store, which we have decided to revise in design and in which we have expanded the offer of brands, in perfect Julian style.”

The new Julian store will retain the loyal Piccadilly sales team as well as the historic focus on menswear, but it will feature a completely revamped layout that combines tradition and innovation under the hallmark Julian style.

“I am very excited to be part of this important project that will enhance the city of Rimini and its historic center,” comments Pierpaolo Nicolini, Piccadilly.

Pietro Terzini adds,” I am happy to bring my artistic vision to a lively city like Rimini, in a context that combines fashion, culture and urban identity. It is an opportunity to create a visual dialogue with the area and give passers-by a smile, a reflection, an emotion.”

This synergy between art and fashion is not only a sign of aesthetic attention, but a concrete gesture of territorial enhancement, with the aim of strengthening the link between the boutique and the local community by offering a cultural experience open to all.