The city of Arezzo was the scene of the numerous events of the Tuscan boutique, icon of luxury, Sugar, on September 3, 2019. Beppe Angiolini, owner of the store, as well as former president of Camera Buyer Italy, astonished the public with a spectacular fashion show set up in the picturesque Piazza Grande space. The event, preceded by a private cocktail reserved for important figures in the fashion industry, gave us the opportunity to admire a collection by Ermanno Scervino made especially for the occasion, in a POP key, reflecting the owner’s desire to include the “people” in a fashion universe that aims to be more and more inclusive. Next to models, women who were subjected of breast cancer operation ran down the runway, since the event was also in support of the onlus association A.N.D.O.S. which aim is to take care of women affected by this pathology. There were also present VIP of the Italian television, including Luciana Litizzetto, Filippa Lagerback, Paola Barale and Ornella Vanoni. A day full of brilliant initiatives, which ended with a private dinner in Piazza della Libertà.
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