D’Aniello opens a new boutique in Caserta, expanding its retail network that currently has five boutiques in the cities of Salerno, Aversa, Giugliano and Villaricca.
The opening of the new boutique is scheduled for December 2024.
The location chosen to host the new store is “Palazzo Granili” in Piazza Vanvitelli, a historic building built in the late 17th century, which once housed the Bank of Italy, in a central and strategic position due to its proximity to the Royal Palace and in the heart of Caserta’s shopping district.
The new store, which has 12 display windows and occupies an area of about 2,800 square meters on three levels, was designed by Baciocchi group, which had already curated the d’Aniello concept store in Salerno in 2019.
Brothers Antonio, Fabio and Luigi d’Aniello want to create in the new Caserta store, the new Luxury Fashion hub, which can give customers a unique experience, extending from hospitality to food and leisure: a space that can host a mix of institutional brands and new generation talents with garments, accessories and exclusive collaborations that reflect D’Aniello’s brand identity.
The Caserta project is part of the company’s 2021-2025 strategic plan, which includes strengthening both the physical and virtual retail channel, with major investments dedicated to the e-commerce site “danielloboutique.it.”