Cenere GB and Diesel present an exclusive evening with Renzo Rosso in Bassano del Grappa

On June 19, Cenere G.B. boutique in Bassano del Grappa hosted “Cenere Takes Diesel,” a special event created in collaboration with Diesel, the iconic Italian brand renowned worldwide. The evening celebrated the meeting of two companies united by a shared vision, a rich heritage, and a deep connection to the Veneto region.

At the heart of the event was the transformation of the boutique into an immersive Diesel experience, showcasing the brand’s latest ready-to-wear collections, footwear, accessories, and exclusive content.

Guests were given an exclusive preview of several new launches, including the new Only Desire fragrance, the Diesel jewelry collection created in collaboration with Morellato, and curated materials highlighting the brand’s history. Making the evening even more memorable was the presence of Diesel founder Renzo Rosso, who enthusiastically embraced the project and actively took part in the event. The evening attracted a remarkable turnout, reaffirming the value of collaborations that celebrate and promote the entrepreneurial, creative, and cultural heritage of the Veneto region.