In the beating heart of Milan, the historic newsstand on Corso Venezia is transformed into a portal to the Dolomites. The installation ‘Refuge of Natural Beauty’, conceived by artist Arturo Delle Donne for Fashion Week 2025, represents a daring experiment in dialogue between the scientific world and the artistic universe, transferring the regenerative atmosphere of the Belluno Dolomites into the urban context. This site-specific intervention strongly desired by Dolomia, the only phytocosmetic brand that uses the powerful extracts of Dolomite nature to combat stress, pollution and skin ageing, is a celebration of biodiversity and a profound reflection on our relationship with nature.
Camera Buyer Italia supports this important initiative and shares Dolomia’s vision of authentic beauty that respects the environment and biodiversity through its network of high-end multi-brand retailers. The association has chosen to support the project because it believes in the value of initiatives that protect nature and, at the same time, promote wellbeing through natural and sustainable products. In a context such as Fashion Week, in which the dialogue between fashion, art and environmental responsibility is becoming increasingly central, Camera Buyer Italia intends to give prominence to projects that convey a message of ecological awareness and self-care. Support for ‘Refuge of Natural Beauty’ is therefore part of the association’s mission to promote the value of sustainability, educating the public and professionals on the importance of ethical and responsible choices.
Through interactive details, such as QR codes that tell the stories of the natural elements on display, the work stimulates active participation. Visitors are not mere observers, but become part of a discovery process that extends beyond the physical experience of the installation. This installation becomes a visual manifesto of the importance of biodiversity and the need to protect nature, highlighting how its richness and complexity represent a source of well-being for human beings.
Don’t miss the initiative from 27th February to 2nd March in Corso Venezia corner via Palestro!
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