The opening, designed by the architectural studio Cardinali & Gazzabin in collaboration with Ildo Girotti, the owner and creative director of the AMR group, follows investments in the development of logistics, offices, and e-commerce. However, many more projects are still in the works.
AMR boutique, a luxury store for 40 years in the heart of Chiavari‘s historic center, celebrates the opening of a completely renovated shop.
The store is furnished with a combination of materials ranging from teak to brass, and features gray tiles that create a trompe l’oeil effect. Rich in retro details, it evokes the American style of the 1950s and ’60s, favoring sober colors enhanced by brass and steel shelves. Completing the ambiance are the paintings of artist Vitaliano, symbolizing the aesthetic of contrasting materials.
Inside, the Spring 2025 collections stand out, featuring men’s and women’s clothing, footwear, and accessories from the leading international brands.
“We are happy to represent Made in Italy not only through our website www.amrstore.com worldwide, but especially in our historic center, to keep it vibrant and illuminated with beautiful windows,” says co-owner Alessandra Torre, reflecting on the liveliness of the town of Chiavari, even in the winter, and its appeal during the summer as a destination for tourists from abroad who visit the Ligurian coast and shop for beauty at AMR Boutiques.
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