The fourth clip released by the project managed by the Milanese fair “White”, which features buyers from the best Italian multi-brand stores, features an interview to Paolo Mantovani, from the Mantovani shops in San Giovanni Valdarno. Mr Mantovani says that in the choice of the brands he trusts his heart and he advises not to follow trends to much, but to trust in one’s own tastes and inclinations. He also highlights how nowadays sustainability and environmental impact are two issues which must always be considered when making a selection. The true buyer, he states, must be connected to several different universes and must remember that their true strength resides in the ability to combine all the information and emotions they gather from all around the world.