The sixth clip released by the project managed by the Milanese fair “White”, which features buyers from the best Italian multi-brand stores, features an interview to Ludovica Carotenuto, from the Giordano Boutique store in Pompei. Ludovica Carotenuto explains that the most important factors which guide her choice in selecting brands for the store are originality and market distribution, along with the role and space that each brand could have in the boutique. The strive for eco-sustainability is of great importance for the boutique, which has been plastic free since January, having completely eradicated the use and consumption of plastic within its premises. This is also one of the criteria that guides the brand selection, as the boutique has endeavoured to introduce more eco-sustainable brands and to guide its clients toward those brands that show more interest in reducing their environmental impact.