Cuccuini, which was founded in Livorno in 1967, but has colonized the coast of Tuscany with boutiques in Livorno, Punta Alta, Forte dei Marmi and Massa, has recently opened a new concept store in its hometown. SHOW, that is the name of the new store, is located within the former Margherita theatre, a Liberty style building erected in 1913, and it maintains the original elements from the previous life of the building, converting them into evocative fashion displays. The architecture of the former theatre offers a unique setting, glorified by a conservative restoration project with clear references to the world of cinema, designed by the architect Luca Difonzo, and by the furniture and scenography designed by the architectural firm WPA, lead by Massimiliano Naldi and Francesco Cardinali. In the store clients can find clothing and accessories, home design and giftware, internationally famous brands, such as Palm Angels, Ambush, Amiri, Fear of God, Moncler Genius, Jacquemus, and new street-style brands, all of this on a vintage background which creates a unique contrast.

On Saturday the 7th of December 2019, to celebrate the opening of the new concept store, Cuccuini organized the “Prima di Show”, the opening show, along whit a happy hour which payed homage to the wold of cinema, with theatrical and artistic performances.