Chiara Ferragni, under the patronage of Camera Buyer Italia, unveiled the “Eyelike bag”, the first Chiara Ferragni Collection brand bag, during an exclusive presentation for the CBI Buyers on the backdrop of the Milan Fashion Week.
The accessory, whose silhouette reproduces the Eyelike, which has become the brand’s new symbol, will be on sale in the Chiara Ferragni flagship stores and on the official ecommerce of the brand, as well as in a selected network of Italian luxury multibrand stores, with the support of Camera Buyer Italia, and some international stores.
The bag is available in two sizes, small and medium, both in eco-leather, and in six different colors: blue, pastel pink, silver glitter, white, black and red.
The pop spirit of the brand is translated in this new accessory which, thanks to the unlimited possibility for combination, matches the different looks brought forward in the fall/winter collection 2020.
The Eyelike bag is also a symbol which is meant to share a positive message through social media, representing the fight against cyberbullying, which has long since been a topic close to Chiara Ferragni’s heart. The product will be associated with a charity project and part of the proceeds of the sales will be donated to an organization which is active on a global scale in the fight against bullying of any kind.