Penelope

Penelope stores represent a benchmark for fashion research. They are located in Brescia, northern Italy.

PENELOPE has dressed a woman who seeks a perfect mix between the new and everyday life, in a space which combines artistic flair and research.

PENELOPESPOSA is housed within a 17th-century palace, with a longitudinal perspective and white-toned rooms. A hallowed and contemplative setting where classical are exhibited with new and still unknown designers or archival items.

SHOE’S, a conceptual accessories shop, is structured upon a spacious staircase that changes image every season.

BOYSLOFT is a streetwear container for a young public interested in music, art and design. Since then it has offered an informal, mixed style. It has been widened with the chameleonic APARTMENT 28, a sort of “laboratory” of emerging designers.

PUBLIC STORE 5 is the latest store of the group and is curated in every detail, from materials to graphics walls: the PS 5 man doesn’t fear contrasts and changes over from dark elegance to a modern classic style.