Parisi

The family Parisi : elegance and tradition since three generations in Taormina.

The adventure begins in the twenties for the Parisi family in Taormina.
A success that is transmitted since three generations.
Today in the heart of the city, there are seven boutiques and a restaurant : here is the perfect formula to offer a real "welcome" to its customers - the secret? a mix of commitment, professionalism and creativity.

Along the main street of the town of Sicily, Corso Umberto I, it is impossible not to see the sign of the multibrand store PARISI:
Six stores dedicated to men and women ready-to-wear, accessories, baby and fashion universe jeans, with a choice of the best Italian and international brands of luxury. Not only that, also the brand Ermenegildo Zegna and the beautiful Baroness restaurant belong to the family Parisi. The Cav. Francesco Parisi and his two sons Salvatore and Pancrazio are the makers of this "Empire", the result of a strong commitment, professionalism and the real love for their work.

The adventure begins in the fifties when Salvatore Parisi, who has extensive experience gained between Palermo and Naples, transforms his tailor, opened in the twenties, in a retail store at the very beginning of the “Corso”, that actually remained the "historical"Parisi men store, nella “La Perla dello Jonio”. At that time "La Perla dello Jonio" lived a moment of great splendor as a tourist destination, frequented by actors and international celebrities, the English nobles and wealthy Europeans, all lovers of Italian taste and style.

At that time it happened a bit of everything thanks to the "beau monde" that was coming to Taormina, still capital of tourism in Sicily.
Parisi style in Taormina, a part from being unique, created a guide line to all other family activities.

The stores and the restaurant - although different from each other, even from the architectural point of view, are recognizable thanks to their common spirit and ability to fit smoothly into the urban context.

From the desire to satisfy the customer in every way, with the idea of expanding the activities to catering industry, so in 2003, the Parisi family opened the restaurant Baronessa in a famous nineteenth-century building and the view over the bay and Mount Etna, which reaffirmed that Taormina is a really unique city.

The last opening was the boutique 170.

The spaces, designed by the architect Antonio Iraci who also took care of the restyling of the accessory store, the men's store and 101 - are located in a fourteenth-century building of over 400 sqm. The scenographic entrance, the room with coffered wooden ceiling, the veranda overlooking the amazing panorama of Taormina’s bay and the spectacular view on the Greek Theatre are
enhanced by innovative I-tech. materials.

The main goal of Franco, Salvatore and Pancrazio is to work hard with tenacity, curiosity and commitment and always with elegance and grace that distinguishes certain Sicilian, with a noble heart. A quality that they transmitted to their 50 persons staff, vey professional but also friendly and helpful.