Vitale

“COMMERCIANTI DA GENERAZIONE” is an Italian saying for retailers from generations. Vitale’ owners, a multibrand store located in the Italian Province of Crotone, with three locations in the center of the city, credit this saying to their success. Experience is the passion coming from Rosa and Martino Vitale, the owners of this boutique. The couple derives this experience from a historical family fabric business. The result of this history has resulted in a fundamental taste for the boutique. With the attention focused on designers from the international market, a result of exclusivity and elegance is exuded through the offerings in the stores. These characteristics and particularities have distinguished the Vitale family into a style setting brand.

All this could not have happened without the two daughters Angela and Antonella, as each child took to the field of art, providing the store with a constant stream of new inputs. This new dynamism and leadership in the field of clothing and fashion, which is always in step with time, grew the company to become anticipatable to new trends both large and small while combining the brands from around the world.

The first store that the Vitale family opened was dedicated solely to Womenswear, and included both ready to wear and accessories. The Vitale family kept in mind attention to style, close and direct brand selection, elegance and a style conscious meaning to their store offerings. The second Vitale location kept the same idea in hand as the opening of a store devoted to Menswear was opened in 2003.

In late 2010 the Vitale family opened a Liu-Jo franchise, one of Italy's fastest selling and growing fashion brands. The Vitale family says the decision to open this franchise was because of the needs to attract a client who is a aware of tough economical times, however whom is still fashion conscious. Dedication, passion and perseverance are the characteristical elements that they Vitale family posses.